Sir Ed Davey was given a makeover on live morning television today in the Liberal Democrat leader's latest bizarre campaign stunt ahead of the General Election.
The 58-year-old was compared to 'The Man From Del Monte' as he pranced about on a catwalk in front of hostsCat Deeley and Ben Shephard on ITV's This Morning.
The politician put on a linen blazer, navy chinos and leather trainers after his team asked stylist Laura Puddy for the 'perfect summer outfit for the campaign trial'.
Emerging after an advert break, the presenters welcomed him out as Deeley declared: 'It is time for the big reveal, come on out, I feel like we need glitter!'
As Sir Ed walked to the Jamelia song Superstar, Deeley urged him to 'suck in your cheekbones', 'clench your buttocks' and 'turn around' – which turned his face red.
But Shephard said: 'Ed, you've been falling off paddleboards, you've been swinging on things and this is the thing you're embarrassed by. You look fantastic.'
Ben Shephard and Cat Deeley watch Sir Ed Davey on the catwalk on ITV's This Morning today
Liberal Democrat leader Sir Ed Davey poses on the catwalk while on This Morning today
Sir Ed Davey was compared to 'The Man From Del Monte' in the famous television adverts
The politician put on a linen blazer, navy chinos and leather trainers on ITV's This Morning
Ms Puddy said the £129 linen blazer gave a 'softer tailoring' and also highlighted the 'subtle stripe' on the £40 shirt, with both items fromMarks & Spencer.
She then handed him the sunglasses and a fedora hat, saying it was the 'perfect summer look'.
The studio then played the Right Said Fred track I'm Too Sexy.
Deeley added: 'Ed Del Monte, he say yeah' – a reference to the classic adverts for Del Monte with the catchline: 'The Man From Del Monte, he say yes!'.
Sir Ed said he was 'very grateful' for the new look and had 'never been made up like this before.' He added that he was 'really comfortable' and they had 'got my sizes right'.
The politician has carried out a series of slapstick photo ops in recent weeks, including getting drenched falling off an aquatic obstacle course in Henley-in-Arden, Warwickshire, yesterday.
Cat Deeley urged Sir Ed to 'suck in your cheekbones', 'clench your buttocks' and 'turn around'
Sir Ed said he was 'very grateful' for the new look and had 'never been made up like this before'
The look was quite a makeover from Sir Ed's suit and tie appearance on the programme today
Ben Shephard and Cat Deeley speak to Sir Ed Davey - before the makeover - on This Morning
It was reminiscent of his attempt at paddleboarding in Windermere a fortnight ago, when he sought to draw attention to the polluted state of Britain's waters.
Two days later, he hurtled himself down a giant slip 'n slide in an inflatable ring in Frome, Somerset, to promote the party's child mental health policies.
He has also been pictured with his legs spread wide open as he rode a bike during a visit to Knighton in Wales, and joined care home residents in a DrumFit class at Abbotswood Court Care Village in Romsey, Hampshire.
The politician was also pictured yesterday roasting marshmallows while visiting Willow Forest School of the Elm Nursery in Guilford.
Betting firmLadbrokes has now set up a betting pool for what activities Sir Ed is likely to take part in before the General Election on July 4 - with options including riding a bucking bronco, bungee jumping or being fired out of a cannon.
YESTERDAY -- Sir Ed Davey falls from an Aqua Jungle floating assault course on a visit to Spot-On-Wake in Henley-in-Arden, Warwickshire, on the General Election campaign trail
YESTERDAY -- Sir Ed Davey jumps into the water on his visit to Henley-in-Arden, Warwickshire
YESTERDAY -- Sir Ed Davey saws wood as he visits Willow Forest School in Guildford, Surrey
MONDAY -- Sir Ed rides on the Colossus rollercoaster at the Thorpe Park theme park in Surrey
MONDAY -- Sir Ed Davey smiles during the official launch of the Liberal Democrat manifesto
On Monday, Sir Ed launched the party's manifesto in London and unveiled his vision for Britain to rejoin the European Union.
He has committed to rejoining the single market, which would result in the return of free movement, as one of four steps towards the 'longer-term objective' of EU membership.
The proposal was among a host of radical plans – including cannabis shops on high streets, gender self-ID and a 500 per cent increase of council tax on second homes – in the 116-page manifesto.
MAY 31 -- Sir Ed Davey and ten-year-old Verity Pember taking part in a baking lesson with students from High Beeches Primary School during a half-term holiday camp in Hertfordshire
MAY 30 -- Sir Ed Davey slides down an 'Ultimate Slip N Slide' in Frome, Somerset
MAY 29 -- Sir Ed Davey clowns around on a bike during a visit to Knighton in Wales last month
MAY 28 -- Sir Ed Davey falls from a paddleboard on Lake Windermere during a campaign visit
MAY 5 -- Sir Ed Davey joins care home residents in a DrumFit class in Romsey, Hampshire
Overall, the party plans to hike taxes by almost £27billion to fund major investments in health, social care and public services. It includes reforms to capital gains tax – paid on profits from selling an asset – which would raise £5billion by 2028/29.
There was also a package of health and care pledges – with a plan to recruit or retain 8,000 extra GPs to give a right to be seen by a doctor within seven days.
Sir Ed also wants a new clean water authority to replace Ofwat and has promised to 'end the sewage scandal' by transforming water firms into public benefit companies, banning bonuses for water bosses until discharges and leaks stop, and replacing Ofwat with a new regulator.
